We equip marketing leaders


A strong practice built up over the years is market sizing and forecasting, either as part of a larger project or a standalone project.

We regard ourselves as masters of Korean statistics which comes from macroeconomic as well as microeconomic work. Our economic forecasts are used by a number of companies and supplied to our KBF members.

KABC believes in bespoke research and not in fitting your problem to our model. We have a wide range of methodologies available based over of researching and consulting in Korea and Northeast Asia’s rapidly changing conditions. Where the research focuses around a particular issue, we particularly recommend considering our forensic research method, as opposed to the commonly used methodology which is extrapolated from consumer research.

We have sized the market for elevators, plasterboard, cosmetics, imported cars, construction equipment, electronics products, specialist products from pet food to dermatological skincare, from whisky through milk to wine. We have also studied air travelers to specific markets, numbers of tourists, purchasers of life insurance, nonlife insurance, and specialist products. A simpler statement is that if something can be sold, we have studied it and produced estimates of the market size which often differ markedly from the studies which can be bought off the shelf.

For most clients, we have produced forecasts for these markets, and for a select number we have developed forecasting models with a quarterly or monthly deliverable.

The organisation that anticipates change and is always ready  (something odd about the character which breaks up “organisation”)

We are always awake, quickly understands the value of information, and always thinks about and prepares strategies to respond to it.


KABC has extensive experience in strategic studies, change management, and mergers and acquisitions.

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We regard ourselves as masters of Korean statistics which comes from macroeconomic as well as microeconomic work.

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KABC provides information services to foreign companies operating in Korea and foreign governments in Korea.

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KABC provides regular events including KBF and adhoc events and briefings about Korea

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